Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agent-based shopping developed with major retailers like Shopify, Etsy, Walmart, and Target. The protocol enables AI agents to handle various parts of the customer buying process, from discovery to post-purchase support, and works alongside existing protocols like Agent Payments Protocol. Google will integrate UCP into AI mode search results and Gemini apps, allowing direct checkout from U.S. retailers using Google Pay and PayPal. The announcement includes new features for merchants to offer AI-driven discounts, better product visibility in AI search, and AI-powered business agents for customer support.
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