In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and

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Dell is discontinuing its XPS, Inspiron, and Latitude laptop brands in favor of new models named Dell, Dell Pro, and Dell Pro Max. The company aims to simplify its product portfolio and create uniform branding, though the decision has faced public backlash for potentially causing confusion.

Goodbye, Dell XPS

Well done at being original, Dell.

Really clear, concise, and clever naming scheme. I’m surprised no other tech company has ever thought of naming their range of products in that way before.
/sarcasm

If there’s a “Dell Pro” and a “Dell Pro Max”, that implies that the lower model is actually a “Dell Amateur” not just a “Dell”. You’re not fooling me, Dell.

The reason ppl liked the xps wasn’t because of its name. It was a laptop geared towards a specific demographic. If they are still catering to that demographic who cares if the name is changed?