How do you go from manually labeling document boxes to processing over a billion pages for the world’s top AI companies?

Adit Abraham is the Co-founder and CEO of Reducto, a Y Combinator (YC) alum that raised $108M from investors like Andreessen Horowitz and Benchmark. Reducto builds the infrastructure AI teams need to parse and extract complex, unstructured data.

In the early days, Adit did the "unsexy" work himself, from labeling data to manually setting up every single subscription. He views these repetitive tasks as a privilege because they mean the company is actually moving forward. In this video, Adit shares his journey from high school side hobbies to leading one of the fastest growing startup. 

This conversation is about the grit behind the growth, choosing hard problems, and why going off the beaten path leads to outlier outcomes.


00:00 Intro
01:25 Build What Customers Pull for Now, Not the Future
05:07 Build a Win-Win Product with Your Customer
07:20 Don't Explain, Show: Let Them See the
09:04 A Good Investor Stays When Things Get Tough


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Reducto's CEO shares the company's journey from pivoting away from a long-term memory API to building a document parsing platform. Key lessons include doing manual work in early stages (like labeling data boxes personally), prioritizing immediate customer needs over future potential, and maintaining direct relationships with customers through Slack channels and phone calls. The company grew by offering a public playground that let enterprises test their hardest documents, proving accuracy claims rather than just marketing them. Success came from choosing investors based on individual partner relationships rather than firm brand, and building a team culture where everyone contributes beyond their role to move the company forward.

Get Your Hands Dirty Even in the Early Stage | Reducto, Adit Abraham