The acquisition allows Swipewipe's founder to take some money off the table while also continuing to benefit financially from his work via an ongoing revenue-sharing agreement with MWM.

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Swipewipe, a popular photo management app among Gen Z, has been acquired by French publisher MWM. The acquisition allows founder Adam O'Kane to benefit financially through a revenue-sharing agreement. Initially created to gamify the process of deleting unwanted photos, Swipewipe gained traction with over 5 million downloads and over a million monthly active users. MWM, known for helping developers succeed in the App Store, aims to showcase its capabilities through this acquisition.

Gen Z photos app Swipewipe sells to French publisher MWM in its largest acquisition to date