Gamescom Latam 2026 drew 154,000 visitors, a 17.5% increase over 2025's 130,000 attendees. The São Paulo event featured 400+ games, 175 exhibitors from 23 countries, and generated an estimated $180 million in new business — a 46% rise in B2B meetings year-over-year. Executives from Abragames and Brasil Games highlight Brazil's growing games industry of 13,000+ professionals, its reputation for contract/outsourcing work, and increasing recognition for original IP. Key challenges include limited public funding, though lobbying efforts for tax incentives are underway.
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