Devs with games on subscription services that sell downloable content and expansion packs report a slight bump in revenue after joining the service.

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Research from the Game Developer Collective shows that 17% of developers with games on subscription services like Xbox Game Pass report increased revenue from in-app purchases and DLC sales, compared to only 4% for premium games. Games that generate long-term engagement with attractive post-launch content—such as Starfield, The Texas Chainsaw Massacre, and Rematch—benefit most. Xbox promotes DLC and notifies players before games leave the service, converting subscribers into paying customers who purchase both the base game and expansions.

Games with IAP, DLC benefit the most from subscription services