Screen Play at the London Games Festival captured the excitement around transmedia, as well as the gulf of understanding between the worlds of games and films

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The Screen Play event at the London Games Festival highlighted the booming interest in adapting video games into films and TV shows, with claims that up to 25% of upcoming Hollywood movies may be based on game IP. While game companies now have more creative control than in the past, a significant gulf remains between the two industries. Key friction points include deal structures built around book adaptations that don't suit games companies, Hollywood's tendency to seek full IP rights, and a fundamental lack of understanding of games culture at the top of the film industry. Both sides are learning to adapt, with the success of Mario and Minecraft films demonstrating the commercial potential of these partnerships.

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