The third annual NVIDIA State of AI in Retail and CPG survey shows why nine in 10 retailers will increase AI budgets in 2026, focusing on open-source models and software, as well as agentic and physical AI.

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NVIDIA's third annual survey reveals widespread AI adoption in retail and CPG, with 91% of companies actively using or assessing AI and 90% planning budget increases in 2026. Key findings show 89% report revenue increases and 95% see cost reductions from AI implementation. Open-source models are becoming foundational (79% consider them important), while agentic AI is gaining traction with 47% of companies using or evaluating it. The technology is primarily deployed for supply chain optimization, customer personalization, and operational efficiency, with physical AI systems emerging in warehouse automation.

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