Building successful financial products involves avoiding the pitfalls of feature-first development and focusing on core user needs. Embracing the Minimum Viable Product (MVP) approach ensures that products are simple, maintainable, and valuable. Concentrating on 'bedrock' elements—those core functions that truly matter to users—provides long-term stability and value. Strategies include having a clear mission, prioritizing simplicity, continuous iteration, and thorough user testing.

Table of contents
The pitfalls of feature-first development #section2The importance of bedrock #section3Practical strategies for building financial products that stick #section4The bedrock paradox #section5Sort: