Friends of Figma’s Brand Refresh Tells the Story of a Global Community

Figma has refreshed the visual identity for its Friends of Figma community program, which now spans 250+ chapters in 82 countries. The new brand system was designed to feel distinct from Figma's main brand while remaining flexible enough for local chapters to express their own cultural identity. Built around deconstructed Figma logomark shapes as building blocks, the system provides shared color guidelines, badge templates, and sticker formats while allowing each chapter to customize with local colors, patterns, and cultural references. Chapter leaders from São Paulo, Islamabad, Bosnia, New York, and Portugal share how they've adapted the brand to reflect their local communities.