Funding advisor and GDC Pitch host Jason Della Rocca shares what game developers need to know to successfully get their game in front of investors.

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Game developers need business acumen alongside creative skills to successfully pitch to investors and publishers. Key preparation includes conducting thorough market research to validate your game concept, having a playable build ready, and demonstrating player interest through metrics like wishlists and social engagement. During the pitch itself, keep presentations brief (5-6 minutes of a 30-minute meeting), include business elements like budget and timeline alongside game details, and always establish clear next steps before leaving. Programs like GDC Pitch offer valuable practice and feedback opportunities without financial pressure.

Four tips for pitching your game to investors and publishers