OpenAI captivated the tech world a few months back with a generative AI model, Sora, that turns scene descriptions into original videos -- no cameras or

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Higgsfield AI, launched by former Snap AI chief Alex Mashrabov, is a video creation and editing platform that aims to cater to creators of all types. Powered by a custom text-to-video model, their first app, Diffuse, allows users to generate videos from scratch or with their own likeness. Higgsfield plans to prioritize mobile and social media use cases, targeting social media marketers. The platform aims to overcome challenges in generative AI, such as copyright infringement and the potential for abuse, through moderation and testing in select markets.

Former Snap AI chief launches Higgsfield to take on OpenAI’s Sora video generator