Drawing from real coaching experience, this post argues that struggling product organizations should fix their delivery pipeline before introducing discovery, OKRs, or AI. Using the Theory of Constraints, the author explains that long delivery cycles are the true bottleneck — and that adding discovery or AI on top of broken delivery only amplifies existing problems. High-performing teams (per DORA research) deploy frequently with short lead times, and only once that foundation exists can strategy, outcomes, and AI tooling deliver real value.
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