Apple's App Store editorial team curates games across 175 storefronts through human editors who play every featured game. Editorial placements appear on Today, Games, and Apps tabs, plus the Games app, with opportunities including daily stories, collections, event coverage, and seasonal content. Editors evaluate games based on gameplay design, art, storytelling, controls, localization, and accessibility. Developers should submit featuring nominations via App Store Connect at least three weeks in advance (eight weeks for stories) with TestFlight builds available, keeping descriptions concise and submitting separate nominations for individual updates.
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