Everything is content now

The modern content industry has transformed creation into generation, where derivative work optimized for consumption and SEO dominates over lasting creative output. Content is increasingly produced not to exist meaningfully but to capture eyeballs and traffic, creating a cycle where platforms reward quantity and engagement over quality. This shift mirrors late-stage capitalism, with zero marginal cost enabling endless content production that seeps into every corner of the internet, from recipe sites bloated with filler text to ephemeral social media narratives that become indecipherable within days.