<pre><code>The average SaaS activation rate is 36%. Two-thirds of signups leave without experiencing core value. Here&#x27;s every onboarding metric worth tracking, with the formula and benchmark data for each.
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DomiDex

A reference guide covering every key onboarding metric for SaaS products, including formulas and benchmark data. Highlights that the average SaaS activation rate is only 36%, meaning the majority of signups never reach core product value. Useful for product teams looking to measure and improve their onboarding funnels.

Every onboarding KPI explained with formulas and benchmarks