The combined business will serve more than 4,000 customers globally and surpass $100 million in annual revenue.

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Private equity firm Everstone Capital is merging India's Wingify with France's AB Tasty to create a digital experience optimization platform with over $100M in annual revenue and 4,000+ customers globally. The combined entity will be led by Wingify co-founder Sparsh Gupta as CEO, with leadership drawn from both companies. Both businesses are profitable, and the merger focuses on building an integrated platform with AI capabilities rather than cost-cutting, with no planned layoffs. The deal reflects broader consolidation in marketing and product software as enterprises seek unified solutions for A/B testing, personalization, and digital experience optimization.

Everstone combines Wingify, AB Tasty for $100M+ digital experience optimization platform