Etsy has launched a native app within ChatGPT, enabling conversational shopping across its 100 million+ listings. Users can tag @Etsy in a prompt to get personalized product recommendations in natural language. This replaces an earlier Instant Checkout integration that ended in March after low sales volume. Etsy is also testing a conversational gift-finding assistant on its own platform. The move is part of a broader AI push that includes AI-powered discovery, seller tools for generating product descriptions, and a label for AI-generated content. The launch follows Q1 2026 earnings that beat revenue expectations at $631 million, with active buyers growing for the first time in two years.
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