2025 Global Power of Play report also found that mobile is the preferred device for women and players overall

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A global survey of 24,216 weekly gamers across 21 countries reveals that 48% of video game players worldwide are women, with women outnumbering men in 10 countries. Mobile devices are the preferred gaming platform at 55% overall, particularly among women at 64%. Players cite fun, stress relief, and mental stimulation as primary motivations, while 77% believe gaming improves creativity and 76% say it enhances problem-solving skills. Half of respondents report that gaming has directly contributed to their professional or educational development through technical or behavioral skills.

ESA: 48% of video game players are women

11 years later and they still call mobile Candy Crush players “gamers”. I cannot believe this.

I can’t believe a generation that prefer to play on a cellphone instead of a pc, console or gamedeck. I undestand for some passtime games like candy crush and that sort of stuff. But for really gaming, thats crazy to me, my hands hurt just from scrolling trough instagram, imagine playing a fps for 2 hours or even more. They will regreat their choice in the future.

the fact that this is tagged #mobile should tell you everything you need to know

at least 48% play like women…
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A good correlation is calling someone a football fan. There is the person that likes their local team and occasionally watches a game, maybe even attends a game or two each season. Then there is the person that knows every player on “their” team and has advanced knowledge of all the other teams as well. This is a massive difference in knowledge and time invested.
We need to stop calling the casual game players “gamers.” It’s f*cking up the industry because a lot of game developers, especially the corporate slop publishers, don’t differentiate between these genres of game players. It’s done serious damage to the industry. However, it has created the opportunity for a lot of great indy and small publishing house games to rise to the top. i.e. Schedule One, Expedition 33, Megabonk, Pitballx…