<h1>Epic Games Store Reports Significant Growth While Aiming for Coexistence with Steam</h1>
In 2025, the Epic Games Store marked a significant milestone in its growth journey, with a reported 57% year-over-year increase in third-party game revenue, amounting to $400 million. The platform also achieved a remarkable $1.16 billion in total spending, despite a 14% decline in total player hours due to decreased activity on first-party titles.
The store recorded a striking 78 million monthly active users and effectively utilized its free games initiative, leading to the distribution of 662 million free games. This program has had a notable impact on the broader PC gaming community, as evidenced by a 40% increase in concurrent users on Steam during Epic Store promotions.
Steve Allison, the General Manager of Epic Games Store, has been clear about the platform’s strategy of coexistence with Steam rather than attempting to surpass it. Epic’s focus over the next five years is to increase its market share significantly, from the current 5-8% to potentially 30-40%. This strategy involves a shift away from exclusive title deals, emphasizing infrastructure improvements such as major upgrades to their notoriously sluggish launcher by mid-2025, alongside new features like voice chat and regional storefronts.
Despite the technical hurdles, Allison remains optimistic due to the store’s developer-friendly economic model, offering an 88/12 revenue split compared to Steam’s 70/30, and allowing developers to retain 100% of the first $1 million in revenue annually. This approach has been successful in attracting 70% of the top PC releases in 2025, a substantial increase from previous years.
While challenges remain, particularly in converting the influx of users from the free games program into paying customers, Epic continues to leverage its popular Fortnite platform and plans for the implementation of community-driven features like forums and cross-platform library management to sustain its growth.

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Epic Games Store reported 57% year-over-year growth in third-party game revenue ($400M) and reached 78 million monthly active users in 2025. The platform distributed 662 million free games and aims to grow market share from 5-8% to 30-40% over five years by focusing on coexistence with Steam rather than competition. Epic is shifting away from exclusive deals, planning major launcher upgrades by mid-2025, and attracting developers with an 88/12 revenue split versus Steam's 70/30. The store secured 70% of top PC releases in 2025, though converting free game users to paying customers remains a challenge.

Epic Games Store Reports Growth in 2025 and Aims for Coexistence with Steam