Epic execs say IP holders don't care about Fortnite, but they really want its ecosystem

Fortnite has become a leading example of what the 'metaverse' could be, with collaborations with major brands and a perpetually evolving narrative. Major IP holders, like Disney, see the potential in Fortnite and are investing in its ecosystem. Fortnite acts as a 'blank canvas' for different IP holders to meet their needs and create ecosystems within the game.