Auth0 has made significant updates to its B2B pricing plans, guided by valuable developer feedback, to better serve businesses at various growth stages. These adjustments aim to reduce costs and offer greater flexibility for developers working on B2B applications.
At the heart of these changes is the revamped Free plan, which now includes one Enterprise Connection, enabling businesses to run proof-of-concept tests more efficiently. Additionally, the Free plan has been enriched with unlimited Okta connections, SCIM support for streamlined user lifecycle management, and the capability for Self-Service Single Sign-On (SSO).
The B2B Essentials plan has been enhanced to provide more flexibility, allowing developers to add Enterprise Connections incrementally on an à la carte basis. This means businesses can scale up their connection needs without the necessity of upgrading their entire plan. Furthermore, Machine-to-Machine (M2M) token add-ons are now available, supporting expanded service-to-service communications as businesses grow.
For those seeking advanced functionalities, the Professional plan continues to offer a comprehensive suite of features. This includes six additional tenants for diverse project requirements and custom token exchanges to cater to specific business needs.
These carefully considered updates reflect Auth0’s commitment to supporting developers by making powerful enterprise features more accessible and adaptable, thereby ensuring that applications can scale seamlessly as their business demands evolve.

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Auth0 updated its B2B pricing plans based on developer feedback. The Free plan now includes one Enterprise Connection, unlimited Okta connections, SCIM support, and Self-Service SSO. The B2B Essentials plan allows à la carte Enterprise Connections and M2M token add-ons. The Professional plan continues offering six additional tenants and custom token exchanges. These changes aim to make enterprise authentication features more accessible and flexible for growing businesses.

Enhancements to Auth0 B2B Plans Based on Developer Feedback