Discover the leading martech solutions, top partners, and key industry trends for the EMEA market in Snowflake's annual Modern Marketing Data Stack report.

Snowflake revolutionizes the landscape of data warehousing with its cloud-native approach to analytics and data management. Readers diving into Snowflake discover the power of scalable, flexible data platforms for unlocking actionable insights and driving data-driven decision-making. With Snowflake, readers explore advanced data warehousing concepts, cloud analytics strategies, and modern approaches to data integration and governance.

Snowflake

Snowflake's fourth annual Modern Marketing Data Stack report highlights 20 leading martech partners with EMEA presence across five categories: activation and delivery for owned channels (Braze, Hightouch, Attentive, Tealium), identity and onboarding (LiveRamp, Experian, Acxiom, Merkle), privacy and consent (OneTrust, Ketch, Skyflow, Theom), paid channel activation (The Trade Desk, FreeWheel DSP, Magnite, Chalice AI), and customer analytics (ContentSquare, Snowplow, Amplitude, Mixpanel). The report analyzes usage trends and adoption patterns of marketing technologies built on Snowflake's AI Data Cloud, addressing challenges like fragmented data sources, complex privacy regulations, and ROI measurement in the EMEA market's diverse regulatory landscape.

EMEA’s Modern Marketing Data Stack Leaders and Ones to Watch

Activation and delivery for owned channels

Activation and delivery for paid channels

Analytics and measurement for data capture and customer analytics

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