Elena Verna, Head of Growth at Lovable and former growth leader at Dropbox, Miro, and Amplitude, shares her framework for integrating AI into product growth work. Her core principle: automate repetitive 'growth 101' tasks (A/B tests, onboarding flows, lifecycle emails) with AI so humans can focus on creative, high-value work. Key recommendations include using AI to overcome the blank-page problem by generating a first draft, hiring AI-native talent (especially new grads) to infuse fresh workflows, and loosening internal guardrails to allow bottom-up experimentation. She also emphasizes three things AI cannot replace: direct customer conversations, product vision, and differentiation strategy.
Table of contents
Automate the 101Solve the empty-state problemHire AI-native talentLoosen the guardrailsShare what you learnAnchor in what doesn’t changeKeep the human edgeSort: