In a surprising turn of events, the Head of UX at Duolingo — Mig Reyes announced on LinkedIn that the company has decided to completely change the term UX design and replace it with PX design. To…

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Duolingo has announced a shift from using the term UX design to PX (Product Experience) design, reflecting their product-focused approach. This change has sparked varied responses from the design community, with some seeing it as a smart move and others considering it a marketing strategy. The evolution of design terminology continues with concepts like Developer Experience (DX) and Agent Experience (AX) also emerging. Despite the evolving terms, the core principles of UX and UI design remain vital.

Duolingo Just Ended The Term “UX Design”