Dub.co, founded by former Vercel employee Steven Tey, is an open-source URL shortener and link-tracking service designed to enhance transparency in affiliate marketing. The tool simplifies attribution by integrating discount codes directly into links and provides granular tracking for marketers. Dub.co has raised $2 million in funding, offers both free and enterprise plans, and has introduced a new product called Conversions to track marketing effectiveness in real-time.
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