Doug Bowser, the President and COO of Nintendo of America, is set to retire effective December 31, 2025. Bowser, who has been a pivotal figure at Nintendo over the past six years, has seen the company through the successful release and sustained popularity of the Nintendo Switch, while also leading expansions into films and theme parks.
His retirement will mark the end of an era as Devon Pritchard, formerly the Executive Vice President of Revenue, Marketing, and Consumer Experience, steps in as his successor. Pritchard’s appointment is notable as she becomes the first female president of Nintendo of America, a significant milestone for the company. With a long tenure at Nintendo, having joined in 2006, Pritchard will also join the board of directors and become an executive officer at the parent company in Japan.
In tandem with this transition, Satoru Shibata from Nintendo’s headquarters will assume the role of CEO while maintaining his board position in Japan, ensuring continuity and trusting leadership for the company. This leadership change comes amidst a period of strong stock performance for Nintendo, further highlighting Bowser’s effective guidance of the company through a dynamic period in its history.

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Doug Bowser will retire as Nintendo of America President on December 31, 2025, after six years leading the company through the Nintendo Switch era and expansions into films and theme parks. Devon Pritchard, currently Executive Vice President, will succeed him as the first female president of Nintendo of America, while Satoru Shibata from Nintendo Japan will become CEO.

Doug Bowser to Retire as Nintendo of America President; Devon Pritchard Named Successor