Designing for a current user without considering the long-term goals of the product adds chaos to the design process. To ensure alignment, designers should focus on challenge people who represent different categories and drive product development.
Table of contents
Don’t design for your usersWhat are “users”?What are “challenge people”?Umbrella challenge personLynchpin challenge personSpecific challenge personFuture-leaning challenge personConsider carefully who you build for and withSort: