A hands-on guide to implementing Thompson Sampling in Python to solve the Multi-Armed Bandit problem. Using an email headline optimization scenario, the tutorial walks through building a base simulation class, a random baseline, and a Bayesian bandit subclass using Beta distributions. The simulation compares both approaches across iteration counts from 100 to 1,000,000, showing the bandit approach consistently outperforms random selection by ~20% at scale (10,000+ iterations). Includes a practical checklist for when Thompson Sampling is a good fit: single clear KPI, near-instant feedback, large iteration volume, and distinct arms.

17m read timeFrom towardsdatascience.com
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Table of contents
IntroductionThe Multi-Armed Bandit ProblemEmail Headlines — Optimizing the Open RateRunning the SimulationMy Final Thoughts

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