What is AI Performance in Bing Webmaster Tools?

Bing Webmaster Tools now offers AI Performance metrics that track how website content is cited in AI-generated answers across Microsoft Copilot and partner experiences. The feature provides citation-level data including pages cited, average cited pages, grounding queries, and total citations—metrics previously unavailable for AI search. Unlike traditional SEO where traffic spreads across thousands of keywords, AI citations concentrate on fewer high-authority topics. Data shows AI search is selective, citing specific topics repeatedly rather than ranking for keyword variations. To improve AI visibility, focus on aligning content with user intent, demonstrating expertise and depth, maintaining clear structure with lists and tables, including supporting links, ensuring freshness and accuracy, and prioritizing information density over length.