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GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) represent a fundamental shift from traditional SEO, focusing on getting cited by AI systems like ChatGPT, Gemini, and Perplexity rather than ranking in search results. The transition involves seven key steps: auditing current SEO strategy, implementing advanced schema markup (FAQ, HowTo, Article schemas), optimizing content for AI context with complete passages and structured formats, adding AI-specific technical directives (llms.txt, proper robots.txt), shifting from keyword-focused to topic-based pillar content, building trust signals through clear authorship and transparent sourcing, and monitoring results over 3-6 months. Unlike SEO's focus on keywords and backlinks, GEO prioritizes semantic meaning, structured data, passage-level understanding, and entity relationships to help AI systems extract accurate answers.