Discord is currently testing an innovative virtual reward system called Orbs to increase user interaction with its ad format known as Quests. This strategic move comes as the company considers a future IPO, aiming to reinforce its advertising framework and engage a broader user base.
With Orbs, users are incentivized to interact with advertiser content by completing promotional Quests, which might include watching videos or streaming games. The earned Orbs can be redeemed for various digital items such as Nitro credits and profile enhancements in the Discord Shop, which could attract more non-subscription users to try Discord Nitro through credits offered as rewards.
This feature is in beta testing and available to a select group of users globally before being possibly rolled out more broadly. It represents Discord’s ambition to establish a scalable ad system, providing an alternative reward dynamic for brands and publishers who previously needed to provide their own Quest incentives. Overall, Discord Orbs appear to offer a promising approach to boosting engagement and user participation on the platform through virtual rewards.

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Discord is beta testing a virtual reward system called Orbs that incentivizes users to engage with advertiser content through promotional Quests. Users can earn Orbs by completing activities like watching videos or streaming games, then redeem them for digital items including Nitro credits and profile enhancements. This initiative aims to strengthen Discord's advertising framework ahead of a potential IPO while providing brands with a scalable alternative to offering their own Quest rewards.

Discord Tests Virtual Reward System to Enhance Advertising Engagement