Digipal: Building a Cloud-Native IoT Asset Tracking Platform on AWS from Day One

BigData Boutique built a cloud-native IoT asset tracking platform on AWS for Digipal, a UK supply chain startup using sensor-embedded reusable pallets. The platform covers the full pipeline from multi-vendor IoT ingestion and normalization, through analytics layers computing trips, dwell time, and utilization, to a customer-facing portal answering real-time and historical location queries. Key architectural decisions included hardware-agnostic ingestion to avoid vendor lock-in and maintaining a demo-ready system to accelerate enterprise sales cycles. The engagement positioned Digipal to reach market quickly while building out its own engineering team.