Unbundling The Full Stack DevRel, and building Infrastructure for scaling Developer Relations beyond "the DevRel team"

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Ido Shamun

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By 2030 no engineers will be left, tech will just be all devrels devrelling their $19 ebooks and $10 Substacks and $4.99 Super Follows to each other. To scale DevRel, DevRel should turn from an Ownership role (the buck stops here) to an Enablement role.

DevRel as a Service

Even though you portray that first paragraph as a joke, I find it has a lot of truth in the current devrel ecosystem.
How do you feel DevRel transitioned over time?
For me the original idea was a senior experienced developer who knew the ins and outs, now it’s a twisted term for a jack of all trades marketing guru?
Seeing you probably been through both worlds <a href="https://app.daily.dev/swyx" data-mention-id="2gVGRFV9nhEJ2SZym6MqF" data-mention-username="swyx">@swyx</a> I’d love to hear your thoughts on that transition as well.