Designing For Gen Z: Expectations And UX Guidelines — Smashing Magazine

Generation Z values accessibility, inclusivity, sustainability, and authenticity in digital experiences. Contrary to common belief, they do not have short attention spans but are selective and critical of content. Designers should focus on mobile-only designs, genuine content, and support intrinsic motivation. Gen Z prefers real-world reflections and accessibility features out of the box, and they tend to rely on social circles and influencers over traditional advertising.