There are many myths revolving around Gen Z and how they use tech. Time to take a look at actual behavior patterns that go beyond heavy use of social media. Part of [Smart Interface Design Patterns](https://smart-interface-design-patterns.com) by yours truly.

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Smashing Magazine

Generation Z values accessibility, inclusivity, sustainability, and authenticity in digital experiences. Contrary to common belief, they do not have short attention spans but are selective and critical of content. Designers should focus on mobile-only designs, genuine content, and support intrinsic motivation. Gen Z prefers real-world reflections and accessibility features out of the box, and they tend to rely on social circles and influencers over traditional advertising.

Designing For Gen Z: Expectations And UX Guidelines — Smashing Magazine