The social proof block is common for landing pages, but not every example is a good one. Use a descriptive, not a salesy hero header, as early on the page as possible. Don’t Our Scooter Professor will give you the best service possible.

7m read timeFrom habr.com
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Use a descriptive, not a salesy hero headerPlace key benefits above the foldMore visuals, less textTalk about your customer, not your productStick to the “1 block = 1 idea” formulaUse emotional languageStay away from internal terminologyProvide realistic social proofKeep one clear call to actionRepeat itBe niche-orientedInvest into testing before launchPerform regular conversion testingFinal thoughts

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