Design quality in companies is largely determined by their business model. Product-led companies (like Apple and Airbnb) treat the product as the business itself, enabling intentional, high-quality design. Product-enabled companies standardize design, while product-supported companies see design quality deteriorate over time. The core argument is that when good design directly drives business outcomes, it thrives; when it doesn't, it struggles against competing priorities like shipping speed and experimentation. Enterprise SaaS is highlighted as a space where business and design goals can align well.
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