This practice is focused on increasing engagement by providing the user with a sense of accomplishment upon task completion through rewards or points, thus compelling the user to repeat the task to…

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Gamification is the use of game mechanics in non-game contexts to engage and motivate people to complete tasks or achieve specific goals. Google Pay has used gamification to make sure its user experience is more engaging and rewarding. The Octalysis Framework for Gamification and Behavioral Design has presented a complete gamification framework.

Design is better with gamification.

This is really cool. I always love when different items get gamified and give achievements. It’s one of the things I like that Pluralsight does that Udemy does not and I always thought Udemy could drive more people to learn more by adding points and achievements.
I would love to see this used more at work, although I know that Best Buy tried this and it was met with mixed results. Not everyone loves the gamification of work items.

Personally, I don’t need to get achievements from every app I use. It stirs my perfectionism up, which can amount to great things as it has before but it makes working with others more challenging so I keep the lid on Pandora’s box. But I realize I am an extreme edge case on that front and its all a neurology thing as to why it works so well.
See the human brain has dopamine as everyone is probably aware. It is triggered when we accomplish some relatively small but necessary task, this is called the dopamine reward pathway. The more we accomplish small tasks, get a dopamine burst and repeat the more that pathway becomes primed and we become hooked on the process. This is why video games and methamphetemines (with seratonin playing a role in the later) are addictive, dopamine is stimulating and people primed up to it intensely seem to seek out ever faster means to get the same <code>bang!</code> be it in increasing hours of video games or taking apart microwaves in junkyards, its a vicious cycle.
Gamification of web applications, or really anything, is going to be like lighting an oil candle when the moths are thick in the air. Those primed to satisfy that reward pathway will find it irresistible and thus use one’s web application more. Developers tend to having highly primed reward pathway cycles, so while I agree with the notion its smart to incorporate the gamification elements one can where it is feasible but think the title was deliberately hyperbolic and there are innumerable design considerations that may result in gamification being eliminated from one’s design calculus of course. Design is better with nuance and viragaya, if nothing else.