Discover the story behind blu Bank's icon redesign process, optimizing readability and consistency for over 7 million users. Dive into the journey from ideation to implementation in our user interface.

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Designing icons for millions of users involves a complex process that ensures visual consistency, user-friendliness, and scalability. Learn how the blu Bank team unified its visual language, overcame design challenges, and maintained brand identity. Key aspects include readability, incorporation of brand elements, and a well-defined, collaborative design process that ensures seamless handoff from design to development. Continuous improvement and stringent design guidelines further aid in creating a cohesive and scalable icon pack.

Design and deliver icons to +8m users

From Visual Kit to Design System and Git Repository