Death to lead magnets!
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AI-powered 'vibecoding' tools are transforming engineering-as-marketing by enabling non-technical teams to rapidly build 'Satellite Apps'—lightweight, free micro-products that demonstrate value throughout the customer journey. These interactive experiences replace traditional lead magnets like gated PDFs, allowing companies to
•17m read time• From elenaverna.com
Table of contents
Part 1: Engineering-as-marketing, the secret superpowerPart 2: Engineering-as-Marketing, UnlockedPart 3: Engineering-as-Marketing, Expanded (Or, PLG’ing everything, everywhere, all at once)Part 4: Where to start - What’s your customer’s biggest blocker?Part 5: Kill your lead magnets! (My favorite opportunity for SatApps)Final thought: Where does it end?Sort: