Dear Heroku: Uhh... What’s Going On?

Judoscale, a long-time Heroku marketplace partner, publishes an open letter expressing confusion over Heroku's contradictory messaging. In February, Heroku announced a shift to a 'sustaining engineering model' focused on stability rather than new features, yet shortly after released slug size increases, SSL pipeline updates, and a fully rebuilt CLI. The letter calls on Heroku leadership to drop corporate jargon, publish a public roadmap, and clarify whether the platform is winding down enterprise ambitions or heading toward a full exit. A postscript notes that every Heroku customer spoken to at a recent Ruby conference is already planning to migrate due to the unclear communications.