Dark patterns are intentional design patterns used to deceive users and make them perform actions against their will. This post explores common examples of dark patterns and discusses the negative impact they can have on an organization's branding. It also mentions efforts made by regulatory bodies to combat dark patterns.
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Bait and SwitchDisguised AdsForced DisclosureFriend SpamHidden CostsIntentional MisdirectionPrivacy ZuckeringIn the end:The use of dark patterns can be lucrative and beneficial in the short term, but in the long run, it almost always has a negative impact on the branding of any organization.The alternative to these dark patterns would be to create good persuasive designs that convince users positively to carry out desired actions.3 Comments
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