Understanding the distinction between customers (who buy) and users (who use) is critical for product decisions, especially in B2B and B2B2C contexts. This difference impacts research approaches, feature prioritization, and overall product strategy, as the needs and goals of buyers versus end users often diverge significantly.
•1m read time• From blog.logrocket.com
Table of contents
Definition of a userDefinition of a customerOver 200k developers and product managers use LogRocket to create better digital experiencesWhy does the distinction matterExamples of customer vs user differentiationClosing thoughtsLogRocket helps you understand how users experience your product without needing to watch hundreds of session replays or talk to dozens of customers.Sort: