Creating a successful Steam page is like ski jumping

Thomas Reisenegger of Future Friends Games presented at GDC Festival of Gaming on optimizing Steam store pages. Key insights: Steam functions primarily as an algorithm that measures revenue per impression, not just a storefront. The capsule image is the single most important marketing asset—it must stand out, be readable, and hint at genre. There's no universal formula; the page must match your specific game to avoid negative reviews from mismatched expectations. He recommends 'beta testing your magic' on social media (e.g., making 70+ TikToks) to find what resonates, then applying those winning angles to the Steam page.