Crafting the Perfect Pitch for Influencers

A game developer shares their experience crafting influencer outreach pitches for their game Balatro. They contrast an overly detailed, try-hard pitch with more effective approaches: hyper-personalized pitches tailored to specific influencers' interests (like referencing Earthbound for a fan of that game), and a short, confident one-liner that worked well due to existing industry relationships. The key takeaway is that personalization and brevity beat comprehensive pitches, though the cocky short-form approach works better once you have established relationships.