David Heinemeier Hansson

The post discusses the possibility of Apple leaving Europe due to regulatory pressure and the potential impact on the company.

Could Apple leave Europe?

You are looking at revenue numbers.
But if apple leaves the EU that means all other relationships with suppliers, services etc will also cease to exist. You need to look at the bigger picture here. Its not only manufacturing supplies.
Also, what does it say for apple if they do that? They ignore a whole continent, it will give way to a new competitor to rise out of thin air.
Who is to say then that that competitor won’t gain more share around the world?

Apple needs to rethink the 30% fees. This is 2024 innovate or get crushed. What I think Johnny Ive will return to Apple as the new CEO.

30% fees is a true killer honestly. I think it is predatory. Recently came across an article where google did something similar in India, delisted some apps and faced serious backlash.
<a href="https://www.reuters.com/world/india/google-enforce-action-against-10-apps-india-not-paying-service-fee-2024-03-01/" target="_blank" rel="noopener nofollow">Google backlash</a>
But these are major players and the apps are minnows in comparison

It’s not a huge market but losing those 30bn would be enough of an impact to cause a stock market rout and tank their stock price which is where the majority of their value comes from.
The only conceivable thing i can imagine Apple doing is going to the US and China and have THEM put pressure on the EU on Apple’s behalf, but i don’t know how much pull Apple has with those states tbh