Cortex AISQL: Reimagining SQL into AI Query Language for Multimodal Data

Snowflake announces Cortex AISQL in public preview, integrating AI capabilities directly into SQL to process multimodal data including text, images, and audio. The platform introduces AI operators like AI_FILTER, AI_AGG, and AI_CLASSIFY that work with familiar SQL syntax, enabling analysts to build scalable AI pipelines without specialized tools. Internal benchmarks show up to 70% query runtime reduction and significant cost savings compared to manual implementations. The solution addresses enterprise challenges of analyzing both structured and unstructured data at scale, with applications across financial services, retail, and healthcare industries.