The threat of lawsuits has companies scrambling to get their cookie compliance house in order. Here are some of the things we've learned as we've helped our clients.

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A surge in CCPA and GDPR enforcement actions, including a $2.75M Disney settlement and thousands of CIPA website tracking claims, is pushing companies to implement cookie consent management. Key advice includes engaging marketing teams early to prepare for analytics data loss, hiring legal counsel to guide cookie categorization, choosing a consent solution that is GDPR-compliant, scans for all tracking mechanisms (cookies, localStorage, IndexedDB), and is lightweight for performance. CookieYes is highlighted as a fast and cost-effective option. Ongoing compliance requires regular cookie scans, cross-site consent sharing via subdomains, and staying current with evolving privacy laws like the new GPC notification requirement under CCPA.

Cookie Consent Management in 2026, Part 1: Overview