Nobody should voluntarily call themselves that. "Content" is the language of people on the distribution side of things. If you look at something like a 19th century newspaper it's mostly a logistics exercise. Sure you may think of just back issues on microfilm in national archives or something like that, but the actual business was…

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The term 'content creator' reflects the perspective of distribution platforms rather than creators themselves. Content is industry jargon used by those managing logistics and pipelines who treat creative work as undifferentiated material to be processed. Creators should avoid this dehumanizing self-descriptor and instead embrace more specific terms that reflect their actual craft, whether it's writing, art, music, or experimental work.

Content creator