Not so long ago, consumers were fine putting in effort (as long as the reward felt worth it). If the product helped them get 2x or 3x the value relative to the effort they invested, it was a win.
That dynamic is over.
AI has radically shifted consumer expectations. The new baseline is:
x effort → 100x value.
A single prompt now replaces hours of manual work.
One click edits your video. One sentence drafts your legal contract.
And in tech? One line of prompt spins up an entire app.
This isn’t just a UX upgrade, it’s a reset of what people consider “worth it.”
We’ve trained users to expect disproportionate leverage for minimal input.
For builders and founders, this is the new game.
It applies across industries, but it’s especially real in developer tooling. If you’re building for devs and still asking them to do too much, you’ve already lost. They’re not comparing your product to what existed five years ago—they’re comparing it to an AI agent that works for them.
So the question isn’t just: “Does this work?”
It’s: “Does this deliver outrageous value with minimal effort?”
If it doesn’t, AI will.
At daily.dev, we see this shift every day. Developers want to explore, not dig. They want to build, not configure. The tools that win are the ones that remove friction, surface signal instantly, and get out of the way.
This is the new value curve. Adjust accordingly.

Sharing some insights, I gathered along the way as founder and CEO of daily.dev so that others who want to start their business would benefit from it too (maybe). 

Starting a startup

Consumer expectations have dramatically shifted due to AI advancements, demanding high value with minimal effort. In the tech industry, tools must deliver significant results with ease to remain competitive. This affects all industries, especially developer tooling, as users now expect AI-level efficiency.

Consumers are done working for value. Now they expect magic.

Sounds logic. But I will stay oldschool :D. I care about my users, but I will force them to wait until my app is finished. Finished in classical sense.

the industry is changing for the worse…

I’ve seen that apps created with a one line prompt.
I think we’re still fine for now.

Feels very sad, but I will work with it.

That is good news to us who actually like to work